Join us at the 2014 SSP Annual Conference, September 17-19 for an exploration of the theme, “Influencing to Maximize Impact.” Our featured speakers will each bring a unique perspective to the theme, with workshops, sessions, events, and an exhibition rounding out the Conference. See the full program for complete details.
Opening Keynote: “Opportunity Thinking: Making the Sensory Sciences More Impactful in Helping Organizations Capture Opportunity” — Pam Henderson
Pam Henderson, Ph.D., is CEO of NewEdge, Inc., a growth, strategy, and design firm that advises companies across every industry, from Fortune 500 to startups and nonprofits.
Thursday Invited Speaker: “Consumer Psychology and The Senses” — Curtis P. Haugtvedt
Curtis P. Haugtvedt, Ph.D., is a consumer psychologist, a past president of the Society for Consumer Psychology (American Psychological Association Div. 23), and co-editor of the Handbook of Consumer Psychology.
Friday Invited Speaker: “Get What You Want: The Necessary Art of Persuasion” — Lisa B. Marshall
Communication expert Lisa B. Marshall delivers consulting and workshops, is author of Smart Talk and Ace Your Interview, and also host of the Public Speaker and Smart Talk podcasts.
Closing Keynote: "Sensory Thinking": An Essential Element To Innovation”— Jennifer Jo Wiseman
Jennifer Jo Wiseman has spent over 25 years innovating in consumer product companies including E&J Gallo Winery (where she is currently employed), The Gillette Company, Proctor and Gamble, and Pepsi-Cola.
View the complete program. Register and book your hotel room now for the best rates!
