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The Overlooked Role of Attention in Sensory Marketing: Bridging Sensation, Perception, and Consumer Behavior
Yamen Koubaa, Jide-Festus Awokoya
Viscosity of Doenjang Soup: Exploring How It Shapes Consumer Perception of Kokumi and Mouthfeel
Seo-yeong Chon, Mina K. Kim
Order of Scent: Does the Sequence of Sampling Products Influence Consumer Preference?
Huei-Ting Tsai, Chung-Lin Tsai, Kun-Fang Wu