Colleen Moore Mezler
Moore Research Services, Inc.
View Statement for SSP
As a candidate for the Strategic Planning and Nominations (SPAN) seat on the SSP Executive, my vision is to elevate sensory evaluation and consumer research by fostering a collaborative environment. Recognizing the vital role of sensory professionals, I aim to advance our mission through initiatives that enhance knowledge sharing, mentorship, and education.
I envision creating forums for sharing cutting-edge research that advances the scientific foundation of our field. By promoting academic and practical exchanges, we can drive new insights and methodologies that benefit our members and the broader research community.
Mentorship is a cornerstone of professional growth. I am committed to developing mentoring programs for various career stages and expertise levels, empowering members to achieve their full potential and fostering future leaders in sensory evaluation and consumer research.
Education is vital, and I plan to enhance our training courses and seminars, ensuring they are accessible, relevant, and aligned with the industry advancements.
Dedicated to upholding the highest standards of professional conduct and ethics, I aim to reinforce the integrity and credibility of our profession. Through strategic planning and collaborative leadership, I aspire to position SSP at the forefront of sensory and consumer research, driving innovation and excellence in our field.
Biographical Statement
Colleen Moore Mezler is a second-generation researcher with 37 years of experience in the market research industry. Her experience in both quantitative and qualitative research has elevated Moore Research Services, Inc. to a reputable global company. Colleen's commitment to advancing sensory evaluation and consumer research is unwavering. She has actively participated in the Society of Sensory Professionals (SSP), attending meetings and serving on conference committees, demonstrating her dedication to the field's advancement and professional development.
As a past Chairman of the Insights Association, Colleen is recognized as an expert in market research and has been honored with their highest accolades, including the Lifetime Achievement Award and the Distinguished Service Award. Her leadership and contributions have set a benchmark for excellence and integrity.
Colleen's passion for mentoring and training the next generation of professionals is evident in her active participation and leadership. She has developed diverse programs catering to various career stages, empowering members to achieve their potential. Her dedication to education includes enhancing training and seminars to ensure they are accessible, relevant, and aligned with industry advancements.
Colleen's visionary leadership continues to inspire, driving progress and innovation in sensory evaluation and consumer research, always aiming to shape the industry's future.
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