Friday, September 19 — 8:30–10:00 a.m.
Presidio Ballroom
Communication expert Lisa B. Marshall delivers consulting and workshops, is author of Smart Talk and Ace Your Interview, and also host of the Public Speaker and Smart Talk podcasts. She helps organizations build stronger teams, manage conflict, create stronger and more effective messages, and deliver better presentations. She holds masters with duel degrees in interpersonal/intercultural communication and organizational communication. She lives in the Philadelphia area with her husband and identical twin daughters. Clients include Johns Hopkins Medicine, Managers Investment Group, Genentech, Roche, Harvard University, and others. She’s been featured in CBS Money Watch, Ragan.com, Cosmopolitan, and more.
Get What You Want: The Necessary Art of Persuasion
In today’s organizations, persuasion trumps formal power. To get things done, you need to be able to sway the undecided and convert opponents. In this program delegates learn:
- How to develop personal influence to get people to see their point of view
- Why people are persuaded
- Tools of influence: Reciprocity, Commitment, Social Proof, Authority, Liking
- A process of influence: Audience analysis, managing perceptions, anticipating obstacles, and articulating benefits
- The power of story for influence and inspiration
