Link to home
Log In |Join|Renew
Society of Sensory ProfessionalsMeetingsConference Archives2014 ConferenceProgram & EventsAd Claims Workshop

Navigating Sensory Claims for Advertising Workshop

Wednesday, September 17 — 8:00 a.m.–12:00 p.m.
Presidio Ballroom
Fee: $195 (Included with Member, Nonmember, Student Member, and Wednesday Single Day Registration)

Moderators: Rebecca N. Bleibaum, Tragon Corporation; Donya Germain, ACCE International; Darla Hall, Research Vibe; Christine VanDongen, Nestlé Health Science

Compelling and aggressive advertising claims are under increasing scrutiny by competitors, network and social media, government review boards, and consumer organizations. If you are a player in crafting, substantiating, communicating, reviewing, defending, or challenging sensory product claims for advertising, this event is for you. SSP is joining with the ASTM International Committee E-18 on Sensory Evaluation to present this comprehensive workshop on ad claims.

Thought-provoking topics include:

  • How the NAD regulate sensory claims
  • What gets accepted and/or rejected
  • How you can protect your company
  • How you can challenge others
  • Global trends in sensory claims
  • The role of ASTM E18 Standards


 

 

​​​S​​peaker(s) ​Projected Topics
​Mona Wolf and Bethia Margoshes
ASTM E18.05.09 Committee Co-Chairs 		​Overview of E1958 Standard Guide for Sensory Claims Substantiation
David G. Mallen, Loeb & Loeb, LLP
Ex-Deputy Director, National Advertising Division, Council of Better Business Bureaus (CBBB) ​		 “Claim Substantiation at NAD and the Role of the ASTM Guide”
Kay Dixon, NBC Universal, Inc.
Advertising Standards Manager 		​"Passing the Sniff Test: Broadcast Advertising Standards and Sensory Claims."
​Thomas P. Jirgal, Loeb & Loeb, LLP
Partner and Co-Chair, Advertising Disputes, Loeb & Loeb, LLP 		​“Challenging and Defending Advertising Claims”
​Don Lofty, SC Johnson (retired), Corporate Legal Counsel
Recently retired; antitrust and trade regulation, and advertising law 		"House Counsel and Claim Substantiation: Inside the Mind of Inside Counsel" ​
​Teressa Johnson, Wendy’s International
Director of Sensory and Consumer Guidance Testing and Technical Support 		“Into the Fryer Without Getting Burned: Practical Applications of E1958”
​Sharon Young, The Procter & Gamble Company
Baby Care Principal Scientist/Engineer 		​“A Practitioner’s View of Relevant and Reasonable Claims”
Ruth M. Corbin, Corbin Partners, Inc.
Chair, Corbin Partners, Inc., and Adjunct Professor, Osgoode Hall Law School ​		 ​“Sensational Standards: A Canadian’s World View”