10:00–10:25 a.m.—Don Lofty, SC Johnson
Donald Lofty specializes in antitrust and trade regulation with emphasis on advertising law, including practice before the National Advertising Division(NAD) of the Council of Better Business Bureaus. Until retiring in 2012, Don was with the Wisconsin-based consumer products company S. C. Johnson & Son, Inc. He was the head of the company's Marketing and Regulatory Legal Practice Group and managed the company’s legal compliance program for twenty years. Before coming to S. C. Johnson, Don worked at the Federal Trade Commission and the Washington, D.C., law firm of Patton Boggs. Don received his A.B. degree from Dartmouth College and his J.D. degree from Georgetown University Law Center.
