Thursday, September 18 — 1:50–3:30 p.m.
Presidio Ballroom
Moderator: Jeannine Delwiche, Mead Johnson Nutrition
This session will explore the strengths, weaknesses, opportunities, and threats associated with asking experts to assess hedonics and consumers to assess product feature intensities.
| 1:50 p.m. |
4. Theoretical underpinnings of sensory science: SWOT of bending the rules in practice
Jeannine Delwiche, Mead Johnson Nutrition
-View abstract- |
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| 2:10 p.m. |
5. Combining highly efficient methods can reduce costs without compromise
Chris Findlay, Compusense Inc.
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| 2:30 p.m. |
6. The relevance of flavor complexity to consumer acceptability of food products
Suzanne Pecore, General Mills, Inc.
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| 2:50 p.m. |
7. The surrogate consumer: Mining chefs' intuitive heuristics
Rachel Liggett, Nestle
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Examples
from the Audience: A Rapid-Fire Moderated Forum
This
experimental session is designed to engage the audience further in this topic
and inspire continued discussions. During this time, the audience will give input for either examples of occasions when rules have been or could be broken. In three minutes, audience participants will discuss possible scenarios, their effectiveness, and possible solutions. Let's see what we can inspire.
