9:15–9:40 a.m.—Thomas P. Jirgal, Loeb & Loeb, LLP
Thomas Jirgal is a commercial litigator and trial attorney whose national practice focuses on intellectual property, advertising and general litigation matters. He co-chairs Loeb & Loeb's Advertising Disputes practice group. Tom regularly represents clients in state and federal court, in private arbitration, and before the Better Business Bureau’s National Advertising Division. He also counsels clients on advertising matters, including the substantiation needed for advertising claims, and the management, licensing, and protection of intellectual property rights.
The advertising disputes in which Tom is involved often turn on cutting-edge technological issues and the effective presentation of complex testing and statistical analysis. As an essential part of his practice, Tom regularly oversees the design and critique of consumer perception surveys that can be dispositive in an advertising dispute involving implied claims.
