11:15–11:40 a.m.—Ruth M. Corbin, Corbin Partners, Inc.
Dr. Ruth M. Corbin is chair of CorbinPartners Inc., a marketing science firm specializing in business analysis and intellectual property evaluation. Among her assignments for Canada’s advertising regulator, Advertising Standards Canada, Ruth led its national project updating the standards for comparative advertising and research evidence.
Ruth is also an adjunct professor of intellectual property at Osgoode Hall Law School, and former adjunct professor of marketing at the Rotman School of Business. Prior to her current position, Ruth held executive roles in the banking and telecommunications industries.
Experienced as a director of several public companies and private enterprises, she is currently chair of the Standards Portfolio of the Marketing Research and Intelligence Association, and chair of its Litigation and Regulatory Resource Committee. Her contributions to forensic social science have earned her awards as one of Canada’s “Top 100 Most Powerful Women” in the category of Trailblazers and Trendsetters, as one of Canada’s "Top Female Entrepreneurs," as one of University College’s “Most Influential Alumnae,” and most recently as an Honorary Doctorate of Law recipient.
She has acted as an expert witness, mediator, or arbitrator in wide-ranging cases regarding comparative advertising, brands, trademarks, copyright, and international marketing. Among her books and articles, Ruth has co-authored Canada’s first text on the use of survey evidence in dispute resolution, called “Trial by Survey,” and a series of articles on comparative advertising called “Dare to Compare.”
In her spare time, she is an avid amateur musician and has appeared in the Kiwanis Music Festival’s “Showcase of the Stars.”
