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Display Title On-Demand Workshops and Learn-shop
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This page contains recordings of all of our Workshop Sessions and our COVID-19 Learn-shop.
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Tracking COVID-19: How Sensory Scientists are Adjusting Research to Align with Changing Consumer Behaviors
Dr. Sarah Kirkmeyer, Liberty Township, OH, Ms. Caryn Crawford, CCR Sensory Insights, Hamilton, OH, Karen Graves, Sensory Director, Bell Flavors & Fragrances, Northbrook, IL, Chelsey Keeler, General Mills, Minneapolis, MN, Greg Stucky, InsightsNow, Inc., Corvallis, OR and Sarah Kirkmeyer, Director of Consumer Sensory Insights, INSIGHTSNOW, Liberty Township, OH
The 2020 COVID-19 Pandemic substantially changed our behaviors and research options, requiring Sensory Scientists to quickly pivot and understand the short and long-term impact to how we gain consumer and product insights. This learnshop will engage with the community to capture the significant changes in consumer trends, behavior, and purchasing currently being observed as well as project to the future. We will start with a timeline and key inflection points associated with skills, context, routines, and motivational changes in behavior, layering on ways in which Sensory Scientists have made significant changes to adapt.
We aim to have this timeline available on a large-scale virtually during the conference so that individual and collective brainstorming can occur making the information more robust and relevant. Then we will dig deep into areas through focused discussions on ways in which we are alleviating fears, cultivating hope, and addressing products, processes and tools during this time. During the learnshop, we will have presenters provide a short perspective and then small groups will discuss in-person and virtually adding to the timeline points of view building upon one another and utilizing creative problem-solving tools related to future thinking. The outcome will include an in-depth perspective on the impact of COVID-19 from the Sensory Science community with key opportunities that can be utilized for the future.
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Unleashing the Power of Descriptive Analysis
Rebecca Bleibaum1, Dr. Julien Delarue2, Edgar Chambers V3, Alejandra Munoz4, Rebecca Bleibaum1, Katie Osdoba, Dr.5, Gail Vance Civille, President5, Margaret Hinds6 and Heather Thomas7, (1)Dragonfly SCI, Inc., Santa Rosa, CA(2)UC Davis, Davis, CA(3)Kansas State University, Manhattan, KS(4)IRIS: Int. Resources for Insights & Solutions, Mountainside, NJ(5)Sensory Spectrum, Inc., New Providence, NJ(6)Givaudan Flavors Corp., Cincinnati, OH(7)Dragonfly SCI, Inc., Santa Rosaq, CA
Descriptive analysis is a key methodological approach in sensory evaluation. It has been called by many professionals the most sophisticated tool currently available to measure human perception. Since its origin in the 1950’s the field of descriptive analysis has grown dramatically in methodology, applications, and adaptations. To illustrate the importance of descriptive analysis, the authors of ASTM International’s new Manual 13, Descriptive Analysis Methods, Second Edition (expected Fall 2020), will bring their individual chapter to life in this workshop.
Our distinguished chapters’ authors have extensive and global experience working with multinational organizations through their 30+ year careers across multiple product categories. These descriptive analysis methods are fundamentally different from each other in overall philosophy, the panel selection, training and language development process, and in the way data is collected and used. Some methods use consensus while others are data and statistics driven. Methods also differ in the scales used to collect data, (e.g., scale length, type, anchors, and usage), techniques and statistical approaches to evaluate panel performance, along with data analysis, and reporting.
To illustrate the uniqueness of individual methods, each chapter author will provide a 10-minute highlight presentation on the following specifics for each method:
- Philosophy
- Panelists
- Language Process
- Quantification of Responses
- Data Analysis and Reporting
- Practical Considerations
All of these methods have tremendous applications in ways yet to be discovered. Our workshop goal is to inspire other sensory scientists to understand differences between methods, and to embrace and use these valuable sensory tools. In addition, we wish to highlight the collaborative nature of the work conducted by Committee E-18 on Sensory Evaluation.
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SSP/ASTM Workshop: Sensory Visionaries—25 years of the David R. Peryam Award
Bethia Margoshes,Margoshes Miller Consulting, Liberty Township, OH and Lisa Beck, Founder, Insight Factory LLC, Houston, TX
“…For human achievement, and science in particular, is not a museum of finished constructions. It is a progress…In every age there is a turning-point, a new way of seeing and asserting the coherence of the world.” —“The Ascent of Man” by Jacob Bronowski
This seminar celebrates and explores the vision and continuing development of Sensory Science through the lens of the David R. Peryam Award.
In 1961 scientists gathered for the first meeting of ASTM Committee E18, to discuss, develop, and publish best practices in sensory evaluation of consumer products. In 1995 the committee established the Peryam award to recognize outstanding professionals that helped shape applied sensory science. 2020 is the 25th anniversary of the award.
After a brief introduction to David Peryam (“Father of Sensory Science”) and the award criteria, panel discussions with some of the awardees will provide inspiration for the advancement of sensory science to meet ever-changing needs and advice for creating a rewarding career within Sensory Science. Topics include mentorship, career choices, the future of sensory science, and the impact of involvement in ASTM, SSP, and other professional organizations, on their career. Join as we learn from past sensory visionaries to create a clear vision of the future.
For all registrants: Published in 2010, former Peryam award winner Howard Moskowitz would like to share the book he wrote on becoming a professional, ideal for those just starting out or those in the first few years in their careers. Download "YOU! What You MUST Know to Start Your Career as a Professional" now!
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A Sensory and Consumer Researcher’s Guide to Evaluating the Digital/A.I. Start-up Space
Janavi Kumar, Sensory Scientist1, Chrisly Philip2, Fred Hulting3, Janavi Kumar, Sensory Scientist1, Chrisly Philip2, Mimi Sherlock4 and Dr. John Ennis5, (1)General Mills, Plymouth, MN(2)PepsiCo/Frito-Lay, Plano, TX(3)General Mills, Minneapolis, MN(4)International Flavors & Fragrances, Dayton, NJ(5)Aigora, Midlothian, VAM
Recent developments in the space of digital, artificial intelligence and machine learning have proven that these tools have the potential to add business value to all industries, including the Consumer-Packaged Goods sector through applications such as automation, connected data and predictive analytics. Start-ups, hoping to exponentially improve the current systems in place in large corporations, have accelerated their entry into the market and are promising new and unique methods of data collection and analysis powered by narrow AI and machine learning applications. While the use of AI in sensory and consumer research has the potential to revolutionize current ways of working, as dedicated sensory professionals, we need to be well equipped to evaluate and vet the crowded AI start-up landscape to identify compelling partners.
In this workshop we will discuss how to take a thoughtful, methodical approach to scouting, vetting, validating, assessing and integrating potential AI focused suppliers. Our methodical approach will detail how to leverage best practices for valid sensory science principles and maximize business impact. As individuals who have navigated this space, we feel confident that the approach we will lay out will help your teams effectively engage and evaluate suppliers who claim to be at the intersection of AI and sensory science. As digital advancements continue to reshape the industries we work in, it is our responsibility, as sensory professionals, to explore how the application of artificial intelligence and machine learning can progress the science in ways not previously considered. We hope that this workshop will provide tactical methods to navigate these emerging capabilities.
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Measuring Inclusivity of our Packages
Kelly Van Haren, Proctor & Gamble, Cincinnati, OH
In this workshop we will:
- Go through types of disabilities that we must account for (vision, cognitive, mobility, dexterity/strength)
- Introduce the Exclusion Calculator tool developed by Cambridge University which provides scales for measurement of accessibility across these vectors
- Discuss some limitations of the Exclusion Calculator and share some other means of correlating this data to overall consumer experience
- Practice an evaluation on two products using tools from the Cambridge Exclusion calculator
Learning objective: Familiarize participants with types of disabilities that may be overlooked in product design and provide some tools to improve product design.
Audience: Manufacturers of consumer goods or anyone interested in the work coming off the keynote
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Perspective Shift: Sensory Research and the User Experience (UX)
Richard Popper Ph.D1, William Albert Ph.D2, Heather Wright Karlson M.S.2, Laurie Ann Lucchina PhD3 and Robb Olsen M.S.4, (1)P&K Research, Chicago, IL(2)Bentley University, User Experience Center (UXC), Waltham, MA(3)Consultant, Barre, VT(4)TransOrbital Dynamics, Inc., Raleigh, NC
The overall goal of this workshop is to communicate the relevance of the User Experience (UX) and how it may be a valuable extension of multisensory research. The sixty-minute workshop is comprised of five parts. The workshop will begin by laying the foundation with a high-level introduction to the importance of integrating UX into sensory research. This will introduce the idea of UX as an extension to multisensory research. UX will be presented as a perspective shift, where the user is central to designing successful products. UX will then be defined and the importance and benefits of user-based research will be presented. The value of an inclusive approach to UX with multi-team involvement including sensory, design, engineering, packaging, and marketing functions will be highlighted. The workshop will then address how UX research works. The general process will be presented including outcome and value. A case study will be presented to illustrate the goals and challenges of a sample project. This will include a walk-through of the process, outcome, and next steps. The case study will showcase how UX research directs teams to modify components during the development phase and may positively impact the final overall design, simplicity, usability, and ergonomics of a product, and ultimately benefit the business. The personal journey of a consumer packaged goods (CPG) Sensory Scientist to UX researcher will be described. Finally, a framework for integrating User Experience into branded products of all types will be presented and used as a jumping off point for the following question and answer session.
Attendees can expect three main takeaways:
- Basic understanding of the principles and practice of UX and relevance of data to the projects and ultimately the business
- UX is a powerful extension of multisensory research and involves a perspective shift to a holistic approach
- UX research is absolutely attainable assuming sensory methods and capabilities are in place
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SSP/Sensometrics Workshop: Artificial Intelligence in Sensory Practice—Separating Promise from Hype
Patti Wojnicz, P&K Research, Chicago, IL, Han-Seok Seo, Assistant Professor, University of Arkansas, Fayetteville, AR, Rafal Drabek, ACCE International, Mississauga, ON, Amanda Grzeda, R&D Sr Manager, PepsiCo, Allen, TX, Dr. John Ennis, Aigora, Midlothian, VA and Leah Hamilton, Virginia Tech University, Blacksburg, VA
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